December 19, 2010
Nike (Nike, NYSE: NKE) is an American sports goods manufacturer, mainly produces sport shoes, apparel, sporting goods, selling their own brands, including Nike, Air Jordan, Nike Golf, Team Starter, which also includes its wholly owned brand Umbro, Converse and so on. Nike Football Club over the world and provide uniform national football team kit, including Arsenal, Barcelona, ??Aston Villa, Celtic, Fulham, Juventus, T10 FC, Manchester United, Inter Milan, Brazil, the Netherlands, Portugal, the United States. Nike mailing address is located in suburban Portland, Oregon, Beaverton (Beaverton ), corporate headquarters are located in Washington County. Nike name originates from Greek mythology, the goddess of victory Nike (Nick). History In 1962, Phil Knight writing papers at Stanford University estimated the cheap shoes made in Japan with German-made shoes with high price competition. After obtaining the MBA degree, Knight went to Japan, and the producers met with managers of Onitsuka Tiger, Knight tried to convince them to have the Blue Ribbon Sports company (Blue Ribbon Sports) Tiger in the US West Coast to become agents. Nike old logo In 1964, Knight sent to a model of Tiger shoes, the legendary University of Oregon track coach Bill Bowerman, Knight had participated in the undergraduate distance running. Bowerman and Knight suggested a partnership, Bowerman provides endorsement clout and sports shoe design ideas. Two shake hands and each invested 500 set up a new company .1965 years, Jeff Johnson, Knight once in track and field competitors, joined the company first salesperson. in his own minivan to the rear of the sale of sports shoes in college students .1966, Johnson set up companies in California Shengmengnika first retail stores. Knight and Bowerman their handshake agreement into a formal contract .1967 years, Knight and Bowerman created Blue Ribbon Sports company, registered as BRS, Inc .. 1969 Nan 烇 copy Knight resigned from the accountants at the time the work of the body into BRS, Inc .. 1970 Nan 烇 copy Bowerman rubber spikes for the experiment, the liquid rubber mixture into the cake his wife baked waffles inside, then create into a waffle soles ( affle sole) .1971 years, BRS and Onitsuka Tiger company relationship deteriorated, so Knight began to create a new brand of sports shoes. Knight hired Portland State University graphic design student Carolyn Davidson, a design of the new brand, and the brand of shoes on the side. she won the 35 dollars pay for a few years in Nike, Nike needs until an advertising company services until the .12 years later, in 1983, Davidson received a lunch at the meal Swoosh logo only with diamonds and gold ring, a certificate, and an unknown number of Nike stock, in recognition of her design Nike Swoosh logo on the contribution of .1971, in addition to the new signs outside, BRS companies also need to set its new products a new name, more than a dozen recommendations, including Knight favorite “Dimension Six” are being denied, until Jeff Johnson think of Nike, the Greek goddess of victory in the name of .1972, the first piece of Nike products to the Swoosh to bear, to Oregon, Eugene, attended the US Olympic track and field trials for the players to use In 1973, the US record holder Steve. Pfrang Tenney wearing Nike running shoes to become the first major track athlete, and to many of his teammates to switch to Nike shoes until his May 30, 1975 until the death in 1974, launched The Waffle Trainer, soon became the best-selling training shoes .1977 years, Nike introduced print advertising slogan “There is no finish line”, popular launched in response to customer needs and poster versions of .1978, the tennis player “bad boy” John. Mark Anno .1979 contract with Nike years, Nike air cushion “Air” technology, the inventor M. Frank Rudy patent, the first times used in the Tailwind running shoes, and the inflation of the film into the soles of running shoes to provide cushion to protect the .1980 on December 2, Nike completed its initial public offering, issued 2,377,00 shares of Class B common stock .1981 on December 31, BRS merger between the Company and Nike, the company Nike in the name of .1982 years, Dan Wieden and Dave Kennedy start his own advertising company, in April 1st to a new company with the Nike .10 month, Nike in New York Marathon, the first time broadcast live on national television ads .1982 years, Air Force 1 Nike basketball shoes to become the first using only the air cushion of the playing field In 1984 basketball shoes, Nike and basketball player Michael. Jordan signed. for Michael. Jordan introduced the first generation of basketball shoes Air Jordan, NBA ban originally, and attracted wide public attention. the introduction of Air Jordan Nike basketball shoes is one of the key success factors. In the same year Nike has signed Bakrie and John. Stoke Dayton In 1986, total annual sales exceed 1,000,000,000 for the first time In 1987, the first launch of Nike Air Max shoes, the use of larger air cushion, and the first designed in the middle of the side of the sole can be seen. This became the first Air Max brand technology, and subsequently introduce more generations. The first generation of Air Max television advertising, using the Beatles song Revolution, is the first and only Beatles song to be TV time advertisement In 1988, Nike introduced the first “Just Do It” slogan In 1989 , Nike introduced a training designed specifically for sports shoes, and a series called “Bo Knows” to commemorate the advertising, the participation of two Campaign athlete Bo Jackson starred .1990, the world first Niketown store in downtown Portland between the opening and made a number of retail design and business awards. Over the next 10 years, Nike in the United States, Britain and Germany opened a total of the 14 years .1990 Niketown stores, Nike in Portland, Washington County west to open the world headquarters, covers an area of ??74 acres (0.3 square kilometers) Back in 1993, Nike led the innovation of sustainable management plan “Reuse-A-Shoe”, recovery of all athletic shoes to be split ground, stadium and track and field for the laying of the floor in 1993, when Charles Barkley in a controversial Nike TV ad appears, claiming “I am not a role model” In 1994, Nike signed with the Brazilian national soccer team long-term contracts In 1995, Nike launched television and print advertising program, called “If you let me play”, that encourages young women to participate in sports for a number of benefits In 1996, and golfer Tiger Woods, Nike signed Woods to use Nike Golf products. when Woods first turned professional from the amateur In 1996, Nike advertising in the Atlanta Olympic Games attracted controversy, when the slogan “You Don Win Silver m You Lose Gold” (you do not win the silver medal, but lost the gold medal) attracted a lot of people, including several former Olympic silver and bronze medalist of the fierce criticism of .1998, there was time, Nike in opinion polls after “Just Do It” slogan changed to “I Can” .1998 years, Phil Knight Nike products to establish formal standards for production equipment, including minimum employment age; air quality; compulsory education; micro-credit promotion; factory supervision and greater transparency of corporate social responsibility, the year 1999 Nike, Bill Bowerman, Nike co-founder, died in the December 24, the age of 88 the year 1999 , although initially been criticized on the millennium will lead to anxiety, Nike TV ads “Morning After” won the 2000 Emmy Award Best TV ads. advertising content is a young man 1 January 2000 outside the sunrise while running through one after another people will be worried about accidents in 2000 .2000 scenes and issues, Nike Shox shock absorption and support systems introduced, first by Vince. Carter and other US national basketball team at the 2000 Sydney Olympic Games wearing .2001, Nike founder of Casey. Martin Award. The award each year awarded to seek progress in the face of adversity whether athletes m is physically difficult, will the, social or cultural. award was named Casey. Martin (Casey Martin), a rare result of the right leg problems, and the United States Supreme Court argue, and finally to the use of golf cars in the game of professional golfers .2002, NikeGO launched a substantial increase in young people aged 9 to 15 time of exercise In 2002, rapper Nelly released the capture of a list of songs, song is about one of Nike footwear products, “Air Force I” .2002 years, Nike by name “Mobile Move” TV ad the second time Emmy Award, this ads featured a variety of different sports, one by one in series .2003, Nike 5 million to 300 million acquisition of the sporting goods company was bankrupt Converse.2003 years, Nike founder, international product sales for the first time beyond the United States sales, witnessed the Nike continues to develop into a multinational company In 2003, Nike received at the Cannes advertising festival advertisers the Year Awards, held in the advertising section of the first 50 years, won two of the company (the first award in 1994.) In 2003, the college basketball the first in the dogmatism step up support me star LeBron James. signed with Nike, will also become the NBA Rookie of the year .2004, Phil Knight no longer serve as president and CEO, but continued as chairman. CEO William D. Perez You in December 28, took over .2004, Nike created Exeter Brands Group, for the production of low-priced shoes and sporting goods sub-group, the brand include Starter, Team Starter, Asphalt, Shaq and Dunkman.2004 years, total annual profit of more than 12.3 billion .2004 dollars, Nike launched “LIVESTRONG” campaign for the cyclist Lance. Lance Armstrong Foundation to raise funds. to sell 1 yellow rubber bracelet, hoping to inspire cancer patients to live strong, to 2005 9 month, has sold over 55 million in June 2004 when, under the pen name of Chinese animator Zhu Zhiqiang small sue Nike plagiarism in the business of their Cartoon “Matchstick Men.” Nike representative denied the allegations, claiming that matches people image of the lack of originality is in the public domain. Zhu Zhiqiang eventually win the suit , Nike was ordered to pay 36,000 this cartoonist .2005, Nike launch “Air Jordan 20 Generation”. Nike also launched Nike Free series, in the protection of feet apart, but alsoFor the wearer to provide the advantages of training as barefoot .2005, Nike ended May 31 as the total annual profit of 137 billion US dollars, up 12% last fiscal year on June 13 .2006, for Nike appeal, Beijing Municipal Higher People Court of Final Appeal ruling “black stick villain” does not constitute infringement, Zhu Zhiqiang claim dismissed. [1] (more information from wikipedia.org) Recommended this article: Nike Air Force 10, the latest special series of high-II to help Cecilia Winter shoes light green Price: 185.00 yuan special Nike Air Force 2010, the latest series of high-II to help Cecilia Winter Shoes Green Price: 185.00 yuan latest special Nike 2010 money to help the Air Force series of high-II casual shoes Cecilia Winter Powder Price: 185.00 yuan name shoes, Nike Air Force Museum Air Force 1 shoes new asylum couple of white men and women shall 閸 Chemical Chi pot? 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